AP Business With Personal Finance
Unit 2: Marketing

Topic 2.7: Promotion & Marketing Communications
20-Slide PowerPoint

This PowerPoint helps students understand how businesses communicate with customers and persuade them to take action. It begins with a warm up that gets students thinking about the ads and messages they see every day, then breaks down promotional strategies and communication tools in a clear, relatable way. It ends with an exit ticket focused on application and evaluation.

What’s Included

• 20 professionally designed slides
  
• Warm Up activity centered on advertising and persuasion
  
• Clear explanation of promotion within the marketing mix
  
• Overview of marketing communications, including advertising, sales promotion, public relations, and digital media
  
• Real-world examples students recognize
  
• Guided discussion questions to support critical thinking
  
• Exit Ticket that asks students to evaluate or design a promotional strategy
  

Perfect For

• Teaching advertising and persuasion in a structured way
  
• Helping students think critically about marketing messages
  
• Whole-class instruction, guided notes, or discussion-based lessons
  
• Building AP-level evaluation skills
  

Why Teachers Like It

• Zero prep and classroom ready
  
• High student engagement through familiar examples
  
• Clear structure from warm up to exit ticket
  
• Consistent design with the rest of Unit 2

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