Teach your yearbook staff the 4 Ps of marketing and AIDA model to advertise your book, increase sales, and inspire future businessmen!

This updated lesson plan guides you through developing a common vocabulary, understanding how marketing and advertising works, and creating ideas to increase yearbook sales!

The lesson includes:

-Detailed lesson plan

-Prezi

-Discussion topics

-Vocabulary

-AIDA practice

It is Common Core aligned for grades 8-12.

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