This Nintendo Intro to Business Case Study in Readers’ Theater format will engage your business, marketing, or entrepreneurship class with the thrilling ascent of Nintendo and Atari through the lens of economics and entrepreneurship. Sick of dry textbook lessons? This educational narrative features key characters—Nolan Bushnell, Hiroshi Yamauchi, Minoru Arakawa, Howard Lincoln, and Shigeru Miyamoto. Explore Atari’s arcade innovations and Nintendo’s strategic conquest of the U.S. market. From Nol