This ready-to-teach marketing unit introduces students to how businesses understand customers, influence buying decisions, and build long-term relationships. Designed for high school Intro to Business, Entrepreneurship, Marketing, and CTE pathways, this unit balances real-world concepts with engaging, student-friendly activities. This resource includes a full unit quiz, complete answer key, 62 slides, 5 pages of Guided Notes, and a FREE instructional video you can preview now so you can see m