GCE Business 9609 8.2 Marketing Strategy Chapter.22 A Level A GCE CIE Chapter 22 Topics Planning the marketing strategy: 1) marketing plan & its benefits & limitations, objectives, resources, research, & marketing mixApproaches to marketing strategies: integrated marketing strategy, development of strategy to achieve specific objectives, role of AI & IT in marketingStrategies for international marketing: globalization & economic collaboration, international markets, pan-global marketing, choosin