Percent Increase and Decrease Quiz
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The Veblen Effect: Why Raising the Price Can Increase Sales | Economics
Your clothing brand's sales are flat. You have two options: cut prices to attract more buyers, or raise them. Most students immediately say cut. This lesson reveals why raising the price sometimes works better — and how Louis Vuitton, Supreme, Apple, and Rolex have built billion-dollar businesses by breaking the most basic rule in economics. 📘 WHAT STUDENTS WILL LEARN Why the Veblen Effect inverts the demand curve — and why some products sell more units at higher prices than at lower onesHow co
9th - 12th, Adult Education, Higher Education
Business, Economics , Financial Literacy
The Hidden Math of Price Tags: Marginal Utility | Financial Literacy Lesson
McDonald's gives away unlimited free drink refills — and still makes a profit. Verizon charges $2 for your first minute and $0.10 for your tenth. Nike sells you a second pair of shoes at half price. These aren't coincidences. Every one of these decisions is engineered around the same hidden economic rule — and this lesson teaches students exactly how it works. 📘 WHAT STUDENTS WILL LEARN What marginal utility is and why the satisfaction from any product reliably decreases with every additional u
9th - 12th, Adult Education, Higher Education
Business, Economics , Financial Literacy
Hedonic Adaptation: Why Raises Stop Working | Behavioral Economics Lesson
You give your best employee a $5,000 raise. Month one, they're thrilled. Month three, it feels completely normal — and the motivation is gone. Same money. Zero effect. This lesson explains the science behind why raises stop working, why bonuses outperform salary increases dollar for dollar, and how to design rewards, products, and personal habits that actually sustain satisfaction over time.📘 WHAT STUDENTS WILL LEARNWhy humans rapidly adapt to any change in circumstance — and why the hedonic tr
9th - 12th, Adult Education, Higher Education
Business, Economics , Financial Literacy
The Egg Theory: Why Doing It Yourself Makes It Feel More Valuable
In the 1950s, a perfectly engineered instant cake mix failed — not because the recipe was wrong, but because it was too complete. The fix? Remove the powdered egg and make bakers add a real one. Sales recovered immediately. This lesson teaches students the behavioral economics principle behind that fix — and shows how Apple, Nike, Spotify, and IKEA all use the same psychology to build loyalty, raise margins, and make customers love their products more by doing more of the work themselves. 📘 WHA
9th - 12th, Adult Education, Higher Education
Business, Economics , Financial Literacy
The Alignment Engine: Incentive Design — A Personal Finance Case Study
Good people make bad decisions all the time — not because they're dishonest, but because the system was never designed to align their interests with yours. This is the invisible economic math running every workplace, every team, and every organization on earth. 📘 WHAT STUDENTS WILL LEARN What the Principal-Agent problem is and why it silently operates inside every business relationshipHow the Ratchet Effect causes high performers to deliberately hide their potentialWhat Incentive Compatibility
9th - 12th, Adult Education, Higher Education
Business, Economics , Financial Literacy
Outcome Bias: Why Good Results Hide Bad Decisions | Behavioral Economics
Rep A just had the best sales month on the team. Rep B had a terrible month. Who gets Employee of the Month? Most students say A — until they discover A's method has a 20% success rate and B's has 80%. This lesson teaches students to stop judging decisions by their outcomes alone, and start asking the question that actually matters: was this skill, or was this luck? 📘 WHAT STUDENTS WILL LEARN Why outcome bias is one of the most dangerous cognitive shortcuts in business — and why even experience
9th - 12th, Adult Education, Higher Education
Business, Economics , Financial Literacy
Behavioral Economics Bundle Vol.2: 5 Bias Lessons for Personal Finance Class
Five behavioral economics lessons that reveal the hidden psychological forces behind every financial decision your students will ever make — from why raises stop working to why good results hide bad thinking. 📘 WHAT STUDENTS WILL LEARN Why the human brain systematically miscalculates risk and probability in financial situationsHow status, luxury pricing, and the Veblen Effect flip the normal rules of supply and demandWhy personal effort inflates perceived value and distorts spending judgmentHow
9th - 12th, Higher Education
Business, Economics , Financial Literacy
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