This lesson has 18 detailed PowerPoint Slides on the Product Life Cycle as a Marketing tool that managers use to make decisions at the various stages of the product. It also has suggested group activities and Inquiry questions that encourage deep critical thinking. The objective are to:- a) Define Product Life Cycle b) Understand the stages in the Product Life Cycle Introduction: Product launch, high costs, low sales, awareness building.Growth: Increasing sales, rising profits, competition beg