High School Marketing Essentials WorkbookConsumer Behavior, Branding, and Marketing Basics for Teens. Chapter 1: Introduction to MarketingChapter 2: Understanding ConsumersChapter 3: The Marketing MixChapter 4: Branding BasicsChapter 5: Digital Marketing FundamentalsChapter 6: Market Research TechniquesChapter 7: Advertising and PromotionChapter 8: Sales StrategiesChapter 9: Public RelationsChapter 10: Evaluating Marketing SuccessEach chapter includes (fully editable files):2-page reading guide