This FREE rhetorical analysis introductory activity is an hands-on lesson in the way cereal companies use the three appeals (ethos, pathos, and logos) in their marketing strategies and box designs. PDF file includes a force-copy link to the Google Slideshow (editable!) and the 3-page lesson plan. Embedded in the lesson plan is a video walk through of how to rhetorically analyze a cereal box (in case that's not something you do every day). If you enjoy hands-on, activity-based learning for te