DP IB Business Management: Unit 4.1 Introduction to Marketing (HL & SL)Complete PowerPoint covering marketing fundamentals, market orientation, and market share/growth calculations. Covers:What is a market? Physical, digital, B2C, B2B, financial marketsThe aim of marketing: identifying, anticipating, satisfying consumer needs profitably (CIM definition)Needs vs. wants vs. demands with Maslow's Hierarchy applied to marketing (McDonald's, Apple, Rolex)Market research: primary vs. secondary researc