My experience is reflected in my mission. To create the best materials for optimizing teaching and learning. After years of working with poorly formatted content, created by corporations, I found myself settling for whatever come closest but either the quality or content was lacking in some capacity.
Using over a decade of teaching experience I began creating what has now become OptimizED. The creations started with guided notes that were visually appealing and easy to follow, quickly summarizing the main ideas. Using real-world feedback from students and my own experiences with implementation, I would continuously edit and rework until everything was just right. Likewise, I began formulating activities that addressed specifically what needed to be taught, in a fun exploratory way. Then, I tackled the homework side of the equation. I created concise differentiated assignments with plenty of space to show work. These questions were directly correlated with the tests I created, to show evidence of mastery. I even invented a new feedback system for quick grading, combined with a student self-reflection component, using a standards-based approach.
After years of reworking and editing all of this content, I decided to share my creations. It has become my mission to give teachers something that students positively respond to, created by someone in the profession. In essence, materials that will optimize a teacher's impact on student learning.