This all-inclusive Marketing 1 Semester Course Bundle provides everything you need to teach a full semester of high school marketing aligned to the Arizona CTE Marketing Technical Standards. With over 50 engaging activities, editable PowerPoints, guided notes, formative and summative assessments, and two major projects—including an end-of-semester subscription box project—this bundle ensures your students will not only learn key concepts but apply them through real-world, hands-on learning.

Perfect for CTE Marketing programs, DECA-aligned classrooms, or any introductory business/marketing course.

What’s Included:

• Unit Materials (Units 1–3)
  • Editable PowerPoints
  • Student-guided note outlines
  • Formative assessments (unit-aligned quizzes or activities)
  • Unit exams (50-question editable multiple-choice exams)
  • Projects: Bloom Ball Project, Branding Workbook, Packaging Design
    
• End-of-Semester Project
  • Subscription Box Marketing Project (Workbook, Research Guide, Article Reading, Prototype Design & Rubrics)
    
• End-of-Course Exam (EOCA)
  • 50-question multiple choice exam
  • Includes answer key and standards alignment
    
• Bonus Activities & Digital Resources
  • Branding design labs
  • Canva infographics
  • Logo and color studies
  • Product mix proposals
  • Role plays and real-world brand case studies
    

Major Concepts Covered:

• Marketing Foundations & Functions
• Branding & Logo Development
• The Marketing Mix (4Ps)
• Product Lifecycle & Product Mix
• Target Markets & Segmentation
• Promotional Strategies
• Packaging & Utility
• Pricing Strategies
• Emotional & Social Branding
• SWOT Analysis & Marketing Research
• Career Exploration & Marketing Ethics

Arizona Marketing Technical Standards Addressed (Examples):

• 2.1, 2.3, 2.4 – Marketing Mix and Functions
• 3.1, 3.3, 3.6 – Target Market and Segmentation
• 4.2, 4.4, 4.5, 4.6, 4.7, 4.10 – Branding and Brand Strategy
• 5.1, 5.3, 5.11, 5.14 – Selling Process and Customer Relationship Management
• 6.1, 6.5, 6.6, 6.7 – Promotion and Advertising
• 7.2, 7.5, 7.7 – Market Research and Data
• 8.2, 8.3, 8.6, 8.7 – Product/Service Management
• 10.1, 10.2, 10.6 – Pricing Strategies
• 11.1, 11.3 – Ethics in Marketing
  

Recommended For:

• High School Marketing Courses
• Arizona CTE Marketing Programs
• DECA-Aligned Classrooms
• Teachers looking for a ready-to-go semester curriculum
• Distance learning or in-person instruction
  

File Formats:
DOCX, PPTX, PDF – Fully editable and printable