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This comprehensive Branding Unit Bundle for high school marketing classes provides everything you need to teach, assess, and apply branding concepts in an engaging and standards-aligned format. Students will explore branding fundamentals, design visual branding elements, and develop a complete brand identity through a creative project. Perfect for CTE Marketing programs, DECA-aligned classrooms, or introductory business/marketing courses, this bundle includes editable files and a variety of lea

Create an engaging, real-world branding experience with this Adobe Express Food Truck Project! In this creative marketing activity, students develop their own original food truck concept and build a complete brand identity using Adobe Express. Students apply marketing and branding concepts while designing professional promotional materials for their business. This project is perfect for Marketing, Entrepreneurship, Business, CTE, Digital Media, or Intro to Business courses and gives students han

This all-inclusive Marketing 1 Semester Course Bundle provides everything you need to teach a full semester of high school marketing aligned to the Arizona CTE Marketing Technical Standards. With over 50 engaging activities, editable PowerPoints, guided notes, formative and summative assessments, and two major projects—including an end-of-semester subscription box project—this bundle ensures your students will not only learn key concepts but apply them through real-world, hands-on learning. Pe

This fully developed Unit 2: Product Service Management bundle gives you everything you need to engage your high school marketing or CTE students. From product development and the product life cycle to packaging and the product mix, this unit provides interactive learning experiences, structured notes, formative checks, a unit exam, and a hands-on project that ties it all together. Perfect for any Marketing 1 or CTE Business course, this unit scaffolds learning through real-world case studies,

Wrap up your Product/Service Management unit with this fun and creative Snack Packaging Design Project! In this hands-on assessment, students act as members of a product development team tasked with designing a snack package that meets the needs of their target market and reflects real-world marketing principles. Students will apply what they’ve learned about branding, target markets, packaging functions, ethics, and sustainability as they design a unique snack package using a rectangular pri

This comprehensive Subscription Box End-of-Semester Project is the perfect way to assess student learning and application after teaching key marketing units such as Marketing Foundations, Product/Service Management, and Branding. Students will bring together everything they’ve learned to design, plan, and pitch their own unique subscription box business. Ideal for CTE marketing programs and high school business courses, this hands-on project blends creativity with strategy as students conduc

Get your marketing class off to a powerful start with this all-in-one Unit 1: Foundations of Marketing bundle! This comprehensive resource includes a full PowerPoint slide deck, scaffolded notes outline, engaging lesson activities, a formative assessment set, a summative unit exam, and a hands-on Bloom Ball project to reinforce key marketing concepts. Whether you're introducing marketing for the first time or enhancing an existing CTE curriculum, this bundle makes it easy to align with Ar

Help your students master the art and science of selling with this fully-loaded instructional bundle for Unit 5: Professional Selling, aligned to Arizona CTE Marketing Standards (Strand 5.0 – Professional Sales) and Strand 3.0 – Consumer Behavior. Perfect for Marketing 1 or CTE business pathways, this comprehensive unit includes everything you need to teach, assess, and engage students in the selling process—from the preapproach to customer relationship management. What’s Included:Editable Un

Bring the concept of economic utility to life with this fun and creative product design activity! In this assignment, students will apply the six types of economic utility— form, task, place, time, possession, and information—to design a unique reusable water bottle that creates value for customers. Students will answer guided questions, plan how to apply each utility, and sketch a labeled prototype of their product. This is the perfect activity for reinforcing utility concepts in an engaging,

Bring target market segmentation to life with this engaging, real-world activity! In “Know Your Target,” students are randomly assigned a product and analyze its ideal target market using demographic, psychographic, geographic, and behavioral characteristics. Then, students apply their research by designing a fictional Instagram profile that represents a typical customer for that product. This creative assignment helps students understand segmentation and consumer behavior through a format th

Help your high school marketing students master the power of branding with this ready-to-use Unit 3: Branding Bundle. Aligned to Arizona Marketing Technical Standards, this bundle covers brand identity, brand elements, emotional branding, brand strategy, and real-world applications like product placement, endorsements, and co-branding. Students will learn how brands build loyalty, communicate their message, and influence consumer decisions through hands-on guided notes and self-checking format

Description: Teach your students the fundamentals of market research in marketing with this comprehensive Unit 6 bundle, aligned to the Arizona Marketing CTE Technical Standards (7.1–7.4). This resource includes everything you need to deliver engaging, standards-based instruction: editable PowerPoint presentations, student-friendly guided notes, and hands-on formative assessments. Perfect for use in Marketing 1 or CTE business classes, this unit gives students a deep understanding of how to cond

Description:Teach your students the fundamentals of promotion in marketing with this comprehensive Unit 4 bundle, aligned to the Arizona Marketing CTE Technical Standards (6.1–6.9). This resource includes everything you need to deliver engaging, standards-based instruction: editable PowerPoint presentations, student-friendly guided notes, hands-on formative assessments, and a summative unit exam. Perfect for use in Marketing 1 or CTE business classes, this unit gives students a deep understand

Help students discover their future career path with this Career Research Activity using the O*NET Interest Profiler. Students will take the official career interest quiz hosted by MyNextMove.org and reflect on their top results before researching a new, interesting career that aligns with their interests and future job zone. This digital worksheet is perfect for use in any high school marketing, CTE, career exploration, or advisory class and guides students through each step of the process w

This creative Branding Workbook Project challenges students to think like professional brand designers as they build a complete brand identity for a real-world client. Students choose from one of three client briefs and work through a digital workbook to design a color palette, three logo concepts, and provide in-depth branding analysis. Perfect for marketing, graphic design, or entrepreneurship classes, this project reinforces branding concepts while building students’ skills in visual desi

Help students build a strong foundation in product development and brand strategy with this comprehensive unit bundle focused on Product/Service Management. This ready-to-teach unit includes an engaging PowerPoint presentation, a scaffolded student notes outline, and editable formative assessments aligned to Arizona CTE standards. Students will explore how businesses develop, manage, package, and evaluate products in today's competitive market. Great for DECA-aligned classrooms or Marketing

Engage your students in a humorous yet insightful exploration of sales techniques with this interactive Nearpod video lesson. Featuring a clip from The Office where Michael Scott demonstrates his unique sales approach, students will analyze the sales interaction, identify key elements of the personal selling process, and reflect on effective communication strategies. This lesson is ideal for high school marketing, business, or CTE classes, serving as an introduction or reinforcement activity f

This Brand Strategy Study activity helps students analyze how successful companies build and communicate their brand identities. Using a structured organizer, students choose a real-world brand (like Nike, Gatorade, or Apple) and evaluate key branding elements such as visual identity, target market, mission/values, endorsements, and positioning strategy. Students will pull evidence from ads, packaging, websites, and social media to complete a comprehensive brand strategy profile. This activit

Engage your students in real-world brand strategy with this creative Product Mix Expansion Activity based on PepsiCo! Students take on the role of a Product Strategy Team at PepsiCo and are challenged to analyze the brand’s beverage product mix and propose an expansion—either by increasing the width (adding a new product line) or depth (adding new items to an existing line). This activity combines research, marketing analysis, strategic thinking, and visual creativity to help students unders

Bring marketing concepts to life with this engaging, tech-based activity where students create a Canva infographic showcasing the 7 Functions of Marketing. This project challenges students to define each function in their own words, connect it to a real-world business example, and visually represent it through thoughtful design elements. It’s a great way to reinforce learning while building digital literacy and creativity! This assignment is perfect for high school marketing, business, or CTE