Description:
Teach your students the fundamentals of promotion in marketing with this comprehensive Unit 4 bundle, aligned to the Arizona Marketing CTE Technical Standards (6.1–6.9). This resource includes everything you need to deliver engaging, standards-based instruction: editable PowerPoint presentations, student-friendly guided notes, hands-on formative assessments, and a summative unit exam.

Perfect for use in Marketing 1 or CTE business classes, this unit gives students a deep understanding of the promotional mix and how it connects to real-world marketing strategies.

What’s Included:

• Editable Unit PowerPoint (6 lessons)
• Student Guided Notes Outline (DOCX)
• Formative Assessments (DOCX)

Unit Topics Covered:

• Introduction to Promotion
• The Promotional Mix
• Advertising (types, media, AIDA model)
• Sales Promotions (push/pull, trade and consumer)
• Public Relations and Publicity
• Direct Marketing Techniques
• Measuring Promotional Effectiveness
  

Arizona Marketing Technical Standards Addressed:

• 6.1 – Define promotion
• 6.2 – Analyze the importance of promotion
• 6.3 – Explain the components of a promotional mix
• 6.4 – Differentiate among marketing deliverables
• 6.5 – Analyze the components of marketing campaigns
• 6.6 – Differentiate among marketing tactics
• 6.7 – Describe the purpose of sales promotions
• 6.9 – Identify methods of evaluating the effectiveness of various advertising media
  

Recommended For:

• High School Marketing or Business Classes
• Arizona CTE Marketing Programs
• DECA-Aligned Classrooms
• Teachers seeking an all-in-one promotional unit
  

File Formats:
DOCX, PPTX – Fully editable and printable