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Description
IB PYP How We Express Ourselves – Media Literacy & Marketing Inquiry Unit (Grades 3–6)
In today’s world, children are surrounded by advertising from every direction — TV, social media, online videos, billboards, and more. This complete IB PYP “How We Express Ourselves” unit of inquiry gives students the tools to think critically about how media impacts our thinking, influences decisions, and shapes behaviour.
This 90+ page transdisciplinary, hands-on unit engages learners through concept-based inquiry into the forms, functions, and influence of media. It’s designed for the IB Primary Years Programme but is easily adaptable for Grades 3–6 in any inquiry-based or constructivist classroom.
Guided by the key concepts of form, perspective, and causation, this unit supports the development of the PYP Learner Profile and ATL skills while integrating literacy, maths, arts, and design.
Central Idea:
Media influences our thinking and decision-making.
Lines of Inquiry:
- Different forms of media
- How the media influences us
- Influence as a powerful tool in marketing
What’s Included:
- Prepared posters with varied media advertising examples
- Exploration of advertising techniques (hype, endorsement, call to action, etc.)
- Interactive notebook activities to develop literacy skills
- Geometry lessons integrated with product design and packaging
- Reading and writing activities linked to media and marketing
- Hands-on experiments to explore the design process
- Provocations to spark curiosity and discussion
- Summative assessment: design a physical product, develop a marketing campaign, and present to a target audience
- Cross-curricular activities connecting STEAM, language, and social studies
Perfect for:
- IB PYP “How We Express Ourselves” theme
- Media literacy and marketing inquiry projects
- Concept-based, constructivist classrooms
- Transdisciplinary units integrating maths, literacy, and design
- Grades 3–6
If you enjoy this IB PYP unit of inquiry, explore my other complete units for each transdisciplinary theme, including:
- Poetry Workshop - How We Express Ourselves
- Beliefs & Values- Who We Are
- The Earth’s Structure & Landforms
- Human Body Systems: Form, Function & Interdependence
- Adaptations of Living Things
Find more IB PYP resources, ideas, and freebies on my blog: www.pypteachingtools.com
~ Susan Powers
Highlights
What others say
Description
IB PYP How We Express Ourselves – Media Literacy & Marketing Inquiry Unit (Grades 3–6)
In today’s world, children are surrounded by advertising from every direction — TV, social media, online videos, billboards, and more. This complete IB PYP “How We Express Ourselves” unit of inquiry gives students the tools to think critically about how media impacts our thinking, influences decisions, and shapes behaviour.
This 90+ page transdisciplinary, hands-on unit engages learners through concept-based inquiry into the forms, functions, and influence of media. It’s designed for the IB Primary Years Programme but is easily adaptable for Grades 3–6 in any inquiry-based or constructivist classroom.
Guided by the key concepts of form, perspective, and causation, this unit supports the development of the PYP Learner Profile and ATL skills while integrating literacy, maths, arts, and design.
Central Idea:
Media influences our thinking and decision-making.
Lines of Inquiry:
- Different forms of media
- How the media influences us
- Influence as a powerful tool in marketing
What’s Included:
- Prepared posters with varied media advertising examples
- Exploration of advertising techniques (hype, endorsement, call to action, etc.)
- Interactive notebook activities to develop literacy skills
- Geometry lessons integrated with product design and packaging
- Reading and writing activities linked to media and marketing
- Hands-on experiments to explore the design process
- Provocations to spark curiosity and discussion
- Summative assessment: design a physical product, develop a marketing campaign, and present to a target audience
- Cross-curricular activities connecting STEAM, language, and social studies
Perfect for:
- IB PYP “How We Express Ourselves” theme
- Media literacy and marketing inquiry projects
- Concept-based, constructivist classrooms
- Transdisciplinary units integrating maths, literacy, and design
- Grades 3–6
If you enjoy this IB PYP unit of inquiry, explore my other complete units for each transdisciplinary theme, including:
- Poetry Workshop - How We Express Ourselves
- Beliefs & Values- Who We Are
- The Earth’s Structure & Landforms
- Human Body Systems: Form, Function & Interdependence
- Adaptations of Living Things
Find more IB PYP resources, ideas, and freebies on my blog: www.pypteachingtools.com
~ Susan Powers
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