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Advanced Placement (AP) Visual Arts Specialty Resources for Google Apps

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Preview of Rebranding a Masterpiece: Marketing a Historical Artist

Rebranding a Masterpiece: Marketing a Historical Artist

As "if they were alive today" students will select a famous artist from the past (e.g., Vincent van Gogh, Frida Kahlo, or Leonardo da Vinci) and develop a complete branding strategy as if the artist were launching their career in today's world. Students will research the artist’s life, style, values, and key works, then create a modern brand identity that reflects their legacy while appealing to a contemporary audience. Students will: Analyze the artist’s work and public persona. Create a logo
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