Advertising Techniques in Media Unit OverviewThis unit introduces students to the persuasive power of advertising techniques commonly used in social media, television, movies, and other forms of media. Students will explore ten advertising techniques—Bandwagon, Emotional Appeal, Celebrity Endorsement, Humor, Product Placement, Repetition, Testimonial, Scarcity, Glittering Generalities, and Plain Folks Appeal—through interactive lessons, examples, and discussions. Students will analyze real-wor