Level up your students' creativity and brainstorming with the SCAMPER method! I do: cereal examples We do: Oreo examples You do: inventions Advertising legend Alex Osborn not only founded one of the most successful ad agencies in the world, BBDO, he also coined the phrase ābrainstormingā and is credited for inventing the technique.Ā Later in his career, he invented another technique that is lesser-known, but one that is incredibly powerful: SCAMPER.Ā Ā This name is an acronym and stands for: Sub