One thing I'll always believe is that kids don't hate reading, they just haven't found the right thing to read yet.
I know that because I was that kid.
When I was in fourth grade, I became completely obsessed with cryptozoology. Give me a book about Bigfoot, the Loch Ness Monster, UFOs, or any other unexplained mystery, and I couldn't put it down. Once I found something that genuinely interested me, reading stopped feeling like schoolwork and became something I wanted to do.
That's why I never accept "I don't like reading" as a final answer. Somewhere out there is a topic, story, or subject that will grab that student's attention. It might be sports, animals, history, video games, cars, space, or something none of us would ever expect.
As educators, I think part of our job is helping students find that spark. When kids are interested, they're curious. When they're curious, they're willing to read. And when they're willing to read, growth follows.
Sometimes the key isn't teaching a student how to read better, it's helping them find something worth reading.