The Agency is a multi-day, project-based review activity that gives AP Lang students authentic, applied practice with the skills they need for the exam—without it feeling like test prep. Students form small “communications agencies,” receive a real-world client brief, and build a full persuasive campaign: written argument, visual ad component, and a live pitch with Q&A. This project hits synthesis, argumentation, rhetorical analysis, audience awareness, and evidence integration—all wrapped in a