Hook your U.S. History students with Taylor Swift’s Eras Tour while teaching the Gilded Age, big business, and consumer culture. In this highly engaging lesson, students compare the record‑breaking “Swiftienomics” of the Eras Tour to the spectacle, mass consumerism, and inequality of the late‑1800s United States. Students first explore what the Eras Tour reveals about the modern U.S. economy and popular culture, then connect those patterns to the rise of big business, new technologies, and mass