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Brian Collins

Rated 5 out of 5, based on 10 reviews
12 Followers
Orlando, Florida, United States
About the store
A passionate educator, I have served on the faculty of Full Sail University as a Course Director where I created and taught a class on creativity in business entitled "Visionary Development" as well as developed a course on entrepreneurship. I have also been an adjunct professor at the International Academy of Design and Technology where I taught a variety of marketing classes and at the University of Central Florida where I taught a course on "Product Development for Theme Parks." In addition, I have created lessons and curricula for K-12 students and the homeschool market.
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Preview of Defining Consumer Types, Cohorts, and Psychographics

Defining Consumer Types, Cohorts, and Psychographics

Created by
Brian Collins
This comprehensive PPT presentation is designed for older students (11th-12th grade, College) to help them understand the different types of consumers. It also talks about different generational Cohorts and how they are defined. Finally, the lesson ends with an over view of psychographics vs demographics and why these are important to consumer buying habits an practices. There is a short activity for the students to participate in at the end. This work is licensed under a Creative Commons Attr
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About the store

Experience

A passionate educator, I have served on the faculty of Full Sail University as a Course Director where I created and taught a class on creativity in business entitled "Visionary Development" as well as developed a course on entrepreneurship. I have also been an adjunct professor at the International Academy of Design and Technology where I taught a variety of marketing classes and at the University of Central Florida where I taught a course on "Product Development for Theme Parks." In addition, I have created lessons and curricula for K-12 students and the homeschool market.

Teaching style

Developing innovative approaches to education, including corporate training seminars and curriculum development, is something I am known for. An accomplished speaker, I have presented at several conferences over the years, delivered keynote addresses, and lectured at Temple University, among others.

My own education history

I earned my Master’s degree in Marketing from Webster University, where he was a Distinguished Graduate. His Bachelor of Arts degree in Advertising was awarded by Texas Tech University.

Additional biographical information

Perhaps one of my more intriguing positions was that of a Curriculum Innovation Specialist for Florida Virtual School. In this capacity, I used my enthusiasm for the latest technologies and his talent for knowing what works to ensure that the school’s courseware took full advantage of the capabilities of the Web, mobile devices, broadcast, gaming devices, or any other communication mediums that may be out there - or are on the way. An expert at partnership building, I was instrumental in maintaining educational relationships with a variety of world-class organizations such as Lockheed-Martin, NASA, Cirque du Soleil, Apple and Microsoft. Through my consulting company, “The Brainstorm Institute,” I coach business owners and executives on entrepreneurship and brainstorming. By using a variety of creative methods, my clients are able to expand their businesses by defining new markets, products and sales channels, all with the goal of increasing revenue streams. My love and deep understanding of new and emerging technologies, and, most importantly, how they apply to business, is never far behind. Given this, a “normal” day for me might include exploring augmented reality, synthetic environments, holograms or some other exotic other “sci-fi” tech that’s out there. Creativity and innovation are the marks of my career.